Polaroid, optical frames
When we think about Polaroid, we think of the iconic photographs sot by these American cameras. Optica Universitaria has the exclusive license to distribute its new line of eyewear in Spain and proposed Blocd to communicate this new line of eyewear.
Having in mind it’s an emblematic brand for various generations and the use it was given in photo sessions. Blocd developed a campaign referring to the iconic polaroids used as a test during fashion shootings.